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Online Gallery gives a voice to independent contemporary makers and is active in more than 60 countries with new and unpredictable design scenes being introduced each year. ICFF is pleased to extend its partnership this year with a pop up ADORNO x WANTED SHOP, Launching May 18.聽

The Adorno x WANTED Prize will return, selecting three talents whose work stands out in each of these three categories Collective Vision Award 鈥� celebrating contributions that build connection, collaboration, or cultural dialogue in design, Future Materials Award 鈥� honoring pioneering approaches in material exploration, sustainability, or technology and Mastery in Making Award 鈥� recognizes excellence in craftsmanship, process, and technical execution.

We sat down with founder Martin Clausen to hear his thoughts on WANTED 2025 and his perspective on the evolving market for emerging collectible design.

What are you looking for in exploring this year鈥檚 WANTED exhibit at ICFF?

Martin Clausen: I鈥檓 excited to experience work that feels honest鈥攄esign that seems like it could have always existed, without trying too hard. It feels like we are moving away from pieces made just to grab attention, unless they鈥檙e doing so with intention or communicating something truly meaningful. At this point, I鈥檓 not looking for novelty for the sake of novelty. I鈥檓 looking for thoughtful designers who bring a new perspective or quietly improve the way we interact with the world around us. That can come through a form, a process, or simply the way something is made. It鈥檚 about relevance, not spectacle.

How do you see the 鈥渆merging collectible design鈥� market evolving, particularly in the US?

M.C.: We have seen a clear shift in how people relate to design, especially in urban markets like New York or Los Angeles. More and more, people want to buy certain things from individuals rather than from manufacturing brands. They鈥檙e drawn to pieces with a story, a process, and a point of view. At the same time, practical considerations like high shipping costs and import tariffs are starting to influence buying behavior. In some ways, this is pushing the market in a good direction, encouraging people to discover local talent, support regional production, and think about sustainability through proximity.

The term 鈥渃ollectible鈥� itself is also evolving. It鈥檚 no longer only about rarity or exclusivity in the traditional sense. Instead, I feel like it鈥檚 become a way to describe work that鈥檚 authored work that carries the imprint of the maker, whether it鈥檚 expressive and sculptural or quiet and utilitarian. This blurring of art and function has made the (often exclusive) field more accessible and also more open in terms of diversity.

Is there one 鈥渟uccess story鈥� you can share from a 2024 WANTED participant who is also an Adorno member?

M.C.: Yes, is a great example. She launched her Khoai M么n paper lamps at WANTED 2024, and the response was immediate. The pieces resonated on a visual and conceptual level鈥攖hey鈥檙e delicate, tactile, and deeply tied to her cultural background. Shortly after the launch, we saw a sharp rise in traffic and engagement with her work through our platform, which quickly translated into broader recognition: features in , an award from , and a finalist spot in .

Then a streak of exhibitions started. She was invited to exhibit at WSA鈥檚 curated booth at , showed at , and then joined s exhibition at the Triennale during Milan Design Week. Next up, ADORNO will be showing her lamp at our 鈥楶ERSONA鈥� exhibition at 3daysofdesign in Copenhagen. All of this happened in less than a year. It鈥檚 an impressive journey that speaks to both the strength of her work and how quickly momentum can build when the right person, piece, fair, and platform reach the right people.

If you are curious to discover more about Adorno, check out their website,

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