Printemps Opens in New York

June 18, 2025

ICFF News

Printemps Opens in New York

Words by: ICFF

Words by: ICFF June 18, 2025

In late March, luxury retail platform made its long-anticipated New York debut. Located in the already ornate, Art Deco-style One Wall Street tower, the new venue unfolds as a celebration of artisanal prowess: layered motifs, intricate patterns, and expertly transformed noble materials that are as much a contemporary interpretation of age-old French craft traditions as they are a response to immediate history and place.

Established in Paris 160 years ago, the 鈥渄estination鈥� was an early adopter of the 鈥渁ll under one-roof鈥� approach: cohering sales vignettes, food concessions, cultural activation, and other hospitality aspects. Just as le nouvel Op茅ra de Paris (later known as Palais Garnier) was under construction and set to become the ultimate venue for total-work-of-art stagings鈥攖he melding of all art forms鈥攖he self-proclaimed 鈥渘on-department store鈥� emerged as a bastion of immersive experiences.

(Image Above: Red Room at Printemps New York, photo credit: Gieves Anderson for Printemps New York)

Salon Vert at Printemps New York, photo credit: Gieves Anderson for Printemps New York

Printemps New York is no different. The 55-thousand square-foot flagship makes the most of soaring ceilings and grand original architectural features. Ten distinctly outfitted vignettes鈥攅xpertly designed by architect 鈥攊nclude everything from old-world eateries to treatment rooms and clothing repair counters. Though comprehensively staged with bold artworks and decorative flourishes (numerous high-profile artists and makers contributed custom pieces), much of the two-floor venue remains flexible; able to accommodate different types of events.

鈥淏uilding on our Parisian roots and DNA of innovation, we wanted to create a new concept in New York,鈥� said Jean-Marc Bellaiche, CEO of Printemps Group. 鈥淧rintemps New York is being innovatively programmed with a curated approach to fashion and lifestyle, allowing us to continually adapt and evolve to meet the needs of today鈥檚 discerning consumers.鈥�

The Playroom at Printemps New York, photo credit: Gieves Anderson for Printemps New York

Printemps New York begins with an undulating glass entrance before leading into the multi-coloured marble Playroom. This space incorporates displays of casual wear and gifts as well as an all-day caf茅. Women鈥檚 ready-to-wear and accessories are presented within the wood-floor-laden Salon on the second floor. Floral carpets soften and scale down the monumental environment. Clad in hand-painted tile and overlooking Broadway below, the adjacent Salon Vert serves up raw-bar staples.

La Gar莽onni猫re鈥攖he men鈥檚 apparel section鈥攊s defined by monochromatic hues of pink. Turning conventions on their head, decidedly futuristic concrete is tempered by sheer curtains, moir茅-effect wallpaper, and pastel frescoes.

Salon (Gar莽onni猫re) at Printemps New York, photo credit: Gieves Anderson for Printemps New York
A close look at the details in the Red Room at Printemps New York, photo credit: Gieves Anderson for Printemps New York

鈥淐onstraints bring creativity,鈥� said Gonzalez. 鈥淚n the ground-level Red Room Bar, for example, we could not attach anything to the walls. They had to be completely protected, so we decided to make an entirely freestanding forest of flowers, made from ecological resin, which was developed especially for this project.鈥� These sure-to-become iconic components form a canopy, enclosing the haunt within the vaulted space.

Attention to sustainability cropped up in the use of upcycled materials鈥攈arnessed through long-established techniques鈥攁nd the deft, almost seamless, implementation of items sourced from French flea markets.

The Beauty Corridor links wellness offerings like the Salle de Bain spa and Boudoir. Here moon-gold metal is juxtaposed by cracked-lacquer panels; a feature carried out by renowned Parisian atelier .

The Beauty Corridor at Printemps New York, photo credit: Gieves Anderson for Printemps New York

In fine dining restaurant Maison Passerelle, painted tiles re-appear alongside stained glass windows鈥攔e-introduced by Paris-based specialist . The perfect demonstration of old and new world meeting, Wine Shop brings together wood accents with green marble.

鈥淲e were very inspired by the heritage of Printemps鈥攖he mosaics, the stained glass, the patterns, the original art鈥攂ut this is in New York,鈥� added Gonzalez. 鈥淚t鈥檚 a new story. It鈥檚 a city where everything is possible. I don鈥檛 think this project could have been designed anywhere else because New York is very special. Here, there are no boundaries.鈥�

Maison Passerelle at Printemps New York, photo credit: Gieves Anderson for Printemps New York

Other collaborators include Brooklyn sculptor and Belgian artist . The former crafted a bar counter with organic forms resembling sea coral. The latter introduced a bird-inspired installation to the salon.
Printemps New York is whimsical and sophisticated; transportive and rooted in place; French and American. This new chapter for Printemps, as it unfolds in New York, promises to enrich the local cultural landscape.